About Haylie
PROFESSIONAL DEVELOPMENT
Haylie currently works at a Legal and Tech Virtual Staffing Agency in Los Angeles as the Head of Marketing. She is also the Chief Executive Officer of her own digital marketing agency, Splice Marketing Solutions. She previously held the roles of Director of Marketing and Operations, Creative Director, Growth Marketing Manager, and Senior Copywriter at various LA-based marketing firms.
Leading an international team of creatives through their production flow, Haylie has worked her way up to a high-level management position within the marketing industry. She previously wrote television scripts for anchors, and worked directly with guests and talent, assisted producers, operated the teleprompter, and helped wherever needed within the newsroom.
As she switched career fields from newsrooms to marketing agencies, Haylie was able to cross reference her skills and maximize her strengths in areas that serve great purpose for new and developing brands, as well as large companies who want to expand their reach and exposure. Working for both traditional marketing agencies and digital marketing agencies, Haylie has the experience to scale any business, large or small.
Haylie is a strategic Marketing & Operations Leader with a track record of driving growth, optimizing marketing strategies, and leading high-impact digital marketing initiatives across several industries including but not limited to legal, tech, recruitment, real estate, and beyond. With a proven ability to scale lead generation, streamline operations, and lead cross-functional teams to improve business performance, her expertise in brand development, paid media, digital marketing, and growth marketing has led her to where she is today. She is passionate about leveraging data-driven decision-making, AI automation, and operational efficiency to accelerate company growth.
SAN DIEGO STATE UNIVERSITY
During Haylie’s first year at San Diego State University, she began writing, producing, and hosting an entertainment news show for KCR College Radio. Through this, Haylie built a skillset that includes: operating control boards, researching and reporting, newscast producing, interviewing, and more. She attended advertising and marketing events with KCR management, set up equipment for on-campus events and delivered a weekly, hour-long newscast on KCR College Radio.
During her first semester at SDSU, a start-up company reached out to her via social media and selected her to be a Pilot Student Ambassador. While interning at Declare, LLC., she implemented organic marketing and strengthened her abilities to communicate, advertise, educate, and spread information to the SDSU community. She also managed the company’s social media platforms such as Facebook, Instagram and Snapchat.
An important part of Haylie’s college experience was pursuing her studies in Leadership Development. She was given the opportunity to tutor a foster youth, create various campus-wide events to impact the student body, and practice project management, conflict resolution, and administration.
Haylie was inducted into the National Society of Collegiate Scholars and graduated with Honors — Magna Cum Laude. She was on the executive board for NSCS, serving as the Vice President of Social Media for a year-long term. She also made the Dean’s List all 8 semesters, and graduated in the top 10% of her class in the PSFA College.